Andrew Dremin

Experienced Procurement, Retail and Category Management Professional

Jul 24, 2026

•

9 min read

The 2026 World Cup Retail War

How Adidas Won Big While Nike Blew Millions on TV Ads

Andrew Dremin

FMCG

Jul 16, 2026

•

12 min read

The Cheap-Chip Conundrum

Price Elasticity Failure, Activist Pressure, and the Structural Overhaul of PepsiCo's North American Operations

Andrew Dremin

retail

Jul 9, 2026

•

7 min read

The 2.5% Trap

Why Tesco is Walking Away from Central Europe and What Retail Leaders Must Learn

Andrew Dremin

Jun 30, 2026

•

9 min read

The $255,000 Aldi's Clean-Up

Why Grocery Brands Cannot Treat Food Like Streetwear

Andrew Dremin

FMCG

Jun 29, 2026

•

3 min read

World's 50 Best Cities for food

What retailers should think of.

Andrew Dremin

FMCG

Jun 28, 2026

•

2 min read

Ferrari Chief Marketing is out

$4 billion in market value gone in 48 hours.

Andrew Dremin

FMCG

Jun 25, 2026

•

3 min read

3 euro parcel tariff in 6 days

How Temu and Shein found the loophole.

Andrew Dremin

Jun 23, 2026

•

3 min read

The most reliable car brands in 2026 US

Why software in the cars is a problem now.

Andrew Dremin

Jun 22, 2026

•

3 min read

Tesco and Football championship

How to make hype without big marketing budgets

Andrew Dremin

retail

Jun 19, 2026

•

12 min read

The Self-Checkout Dilemma

Why the Great Retail Automation is Sparking Customer Friction and High Losses

Andrew Dremin

retail

Jun 17, 2026

•

1 min read

The Tapas wars

The restaurants vs Mercadona

Andrew Dremin

FMCG

Jun 16, 2026

•

1 min read

Caffeine potency breakdown

Espresso vs Matcha

Andrew Dremin

retail

Jun 15, 2026

•

1 min read

The highest earning football clubs

How Real Madrid makes money

Andrew Dremin

FMCG

Jun 14, 2026

•

8 min read

The Billion-Dollar Illusion

How a Fake Movie Parade Transformed Global Retail and Tourism

Andrew Dremin

Jun 12, 2026

•

10 min read

The Small Appetites Economy

How Weight-Loss Drugs Are Rewriting the Rules of Retail

Andrew Dremin

retail

Jun 11, 2026

•

1 min read

Spain's retail deadline

14% of all supermarket sales in Spain now come from foreign-born shoppers.

Andrew Dremin

retail

Spain reached 19th place on the 2026 HelloSafe Prosperity Index

Jun 8, 2026

•

1 min read

Spain reached 19th place on the 2026 HelloSafe Prosperity Index

If you want high margins, sell to Norway or Ireland.

Andrew Dremin

A 10,000% markup is an audacious move. Even for luxury retail.

Jun 8, 2026

•

1 min read

A 10,000% markup is an audacious move. Even for luxury retail.

On June 3, Prada launched its "Made in India" sandals for €750.

Andrew Dremin

retail

Jun 8, 2026

•

1 min read

Summer discount war

Amazon moved Prime Day

Andrew Dremin

retail

2B is expected economical effect of Pope's Spain visit.

Jun 5, 2026

•

1 min read

2B is expected economical effect of Pope's Spain visit.

"Leo Lift" is nothing like the "Taylor Swift Effect"

Andrew Dremin

retail

The premium private labels are 28% now in Europe.

Jun 5, 2026

•

1 min read

The premium private labels are 28% now in Europe.

Shoppers are trading up and down at the same time.

Andrew Dremin

Jun 3, 2026

•

8 min read

Inditex Q1 2026 Performance

High-Stakes Premiumization and Operational Fault Lines under Scrutiny

Andrew Dremin

retail

Jun 1, 2026

•

1 min read

Milka's shrinkflation

The Bremen court just ruled this is illegal.

Andrew Dremin

retail

May 29, 2026

•

8 min read

The €3.90 Gourmet Threat

How Supermarket Meal Kits are Disrupting Fast Casual Dining

Andrew Dremin

May 28, 2026

•

1 min read

Europe's best employers 2026: FMCG

Why Cocal-Cola is 957th place.

Andrew Dremin