The Big Mistake of Nike

Nike's Strategic Shift: DTC to Retail

Unilever is increasing prices, again

Nestlé, P&G, Reckitt. At least 36 FMCG companies signalled price hikes this past week for the same reasons.

More visits, smaller baskets

Consumer Shift: Daily Buyers Win

BASF Price Hike Analysis and Impact

Your shampoo just got 30% more expensive.

Bad Easter for Mercadona

The market leader just lost its growth crown.

The €100 Billion Milestone: Inside the Rise of Europe’s Silent Retail Giant

Did you hear about REWE?

Real Madrid's Billion-Euro Business Model

Real Madrid is now a real estate and global media giant that plays football on the side.

Dutch consumer migration

The Structural Erosion of Domestic Retail: An analysis of Dutch Cross-Border Arbitrage and Consumer Migration

Strategic alliance: Estée Lauder-Puig

The exclusive extended post. A Deep Look into the $40 Billion Estée Lauder-Puig Merger

European FMCG brands are training consumers to never pay full price again.

34% of branded FMCG unit sales are now on promotion.

50% share of private labels in Europe

Testing the Limits of Brand Power: Nivea in an Inflated Economy

The exclusive extended version.

PepsiCo's Strategic Paradigm Shift

The exclusive extended version. Navigating Price Elasticity, Portfolio Transformation, and Geopolitical Headwinds in Q1 2026

Lidl is now your phone operator

The exclusive extended version. The Big Blur: How Supermarkets, Banks, and Tech Companies are Becoming the Same Thing in 2026